Active Purple Glow Whitening Toothpaste | Fluoride-Free, SLS-Free | Ayurvedic

01

How does purple colour toothpaste whiten teeth?

Purple Glow Toothpaste uses colour theory — purple pigment directly counteracts the yellow tones in stained teeth, creating an optical brightening effect. Additionally, gentle whitening polishes physically remove surface stains from coffee, tea and food.

02

Is purple toothpaste effective for long-term whitening or just temporary optical whitening?

Purple pigment provides immediate optical brightening (visible from first use). The whitening polishes provide progressive stain removal with regular twice-daily use. Combined, users typically see both instant improvement and gradual long-term brightening over 4–6 weeks.

03

Is Active Purple Glow Toothpaste safe for people with sensitive teeth?

Yes. The formula includes sensitivity-relief ingredients and is free from harsh abrasives, SLS (sodium lauryl sulphate which can aggravate sensitivity) and fluoride. The gentle formulation is specifically suitable for sensitive tooth enamel.

04

Why is this toothpaste fluoride-free and is that safe for dental health?

Fluoride is effective for cavity prevention but some consumers prefer to avoid it. Active Purple Glow is fluoride-free and uses enamel-strengthening alternatives. If cavity prevention is a primary concern, consult your dentist about the most suitable formulation for your needs.

05

How do I use Active Purple Glow Toothpaste correctly?

Use a pea-sized amount on a soft toothbrush. Brush gently in circular motions for 2 minutes — covering all tooth surfaces. Spit completely and rinse with a small amount of water. Use morning and night for best results.

06

Can children use Active Purple Glow Toothpaste?

Not recommended for children under 6 years. For children 6–12, use under adult supervision and ensure they spit completely without swallowing.

07

Will the purple colour stain the teeth, tongue or sink?

The purple pigment is designed to wash away completely with rinsing — it does not permanently stain teeth, tongue or sink when used as directed. Rinse thoroughly after brushing.